Compare
Every way to get more meetings, side by side.
Five ways to fill a sales diary, compared on what buyers ask about: how long each takes to start, who does the work, who manages it and where it fits. Our option is described in the same terms as the others, and without a price.
Every option on this page can put meetings in a diary. They differ in how long they take to start, who does the prospecting, who makes it better each week, and what you have learned about your market at the end.
The five options
| Aspect | Time to the first conversation | Who does the work | Where it fits |
|---|---|---|---|
| An in-house SDR | Months: recruiting, notice and ramp come first | Your hire, managed by your sales leader | A sales leader with time to coach, and a market you already know well |
| An outsourced SDR function | Around three weeks from the brief | The provider’s reps, with a manager on the calls | Pipeline needed this quarter, without building a prospecting team |
| An AI SDR | Days - the sequences start at once | Software, with you reviewing what it sends | A high-volume offer that email alone can sell |
| Pay-per-appointment | Weeks | The provider, paid for each meeting booked | A narrow market, a simple offer and a clear definition of a meeting |
| A lead list | Immediate - the list arrives | Your team, once the list is in | People with time to research, contact and qualify it themselves |
The comparisons in detail
- In-house SDR or outsourced - the same twelve months side by side, and the cases where the hire is the right call. The cost of the hire is in how much an SDR costs in the UK, and the timeline in which gets you to pipeline faster.
- AI SDR or human SDR - what the software does well, where the person wins, and why we put the AI in the platform and the person on the phone. The longer version is what AI SDRs are good at.
- Fractional SDR or outsourced SDR - a part-time rep shared with other clients against a full-time function, and which suits which list.
- Pay per appointment, or pay for the function - what each model pays a provider to do.
- A list, a lead and a meeting - what each one leaves you to do.
Choosing a provider
If you have decided to outsource and are choosing who with, the UK outsourced SDR agencies list sets out who does what, twelve questions for the first call will separate them quickly, and why outsourced SDRs fail covers what the engagements that did not work had in common. The benchmark figures behind all of it are on UK SDR statistics, and the SDR cost calculator prices a hire with your own numbers, the pipeline calculator works out how many dials and reps a meeting target takes. If you are not sure outbound fits yet, start with the outbound readiness check.
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