A FUNCTION, NOT A HIRE
Plug in and play
sales development.
A whole outbound function, outsourced: one SDR or a team of them, a manager over the calls, and the data and software they run on. Prospecting your market under your name, live in around three weeks.
Why any of this matters
Pipeline is the difference between the businesses that grow and the ones that stall.
It is the one number that predicts next year rather than describing last year. A business with pipeline can lose a deal and be fine. A business without it is having a very good month or a very bad one, and it does not get to choose which.
Marketing warms a market. Referrals arrive when they arrive. Neither of them is a tap you can turn on in a quarter where you need one. Somebody has to go and start conversations that were not going to happen on their own.
The diary stays full for six weeks on the work already done. By the time the gap shows up in revenue it is two quarters old and there is nothing in the top of the funnel to pull forward. The quiet is always the last thing to arrive.
They are wonderful and you should take every one. They are also unforecastable, they arrive in the shape of the last client rather than the next market, and they stop without telling you.
A month off does not cost you a month, it costs you the quarter that month was feeding. The businesses that never have a gap are the ones that never stop, and that is a standing job rather than something you get to when you can.
Who we have worked for
Companies that plugged in.
One SDR or a team of them on your market, in your tone, with a manager over the calls. These are some of the businesses that have had that, and the case studies say what came of it.
What we do
Outsourced sales development, optimised channel by channel.
An outsourced SDR function for UK B2B companies: one rep or a team of them prospecting under your name, with phone, email and LinkedIn worked in balance rather than one carrying the other two, in blocks that are protected and do not move, with every ratio measured so what changes is changed on evidence. The people are trained to that method, and the engine they run it on, Setta, is our own sales platform, built because nothing on the market would do it.
Start with one SDR. Add to the team when the diary says you should.
Behind the work
The team behind Caption.
Experienced leadership directing the work, people who have built this before, and a way of working they all share. Plug in and you get all of that, not only the person making the calls.
Samuel ParsonsCo-founder, Sales Development Director
Jack GillardCo-founder, Strategic Director
Lewis JonesSDR Lead
Jay CavendishSales Intelligence Lead
Corina HockinDigital Operations
Kef FarndenProduct & Innovation
Bui Thuy LinhHead of MarketingSamuel ParsonsCo-founder, Sales Development DirectorJack GillardCo-founder, Strategic DirectorLewis JonesSDR LeadJay CavendishSales Intelligence LeadCorina HockinDigital OperationsKef FarndenProduct & InnovationBui Thuy LinhHead of MarketingIn their words
What our clients say.
Their words, not ours. The full account of each engagement is in the case study behind it.
No one knows outbound like these guys. They defined a market that didn’t exist yet. Wildly impressed.
It feels like one team working towards the same goal, and they’ve made a real impact on our growth and reach across UK primary care.
They have a way with words that gets people on board every time, genuinely a pleasure to work with.
Caption have been a partner to our new business effort rather than a supplier of meetings. Several of the introductions they made are clients of ours today.
The people they put in front of us were actively looking for what we do and keen to keep talking.
The speed to results was incredible, but more importantly, the quality of the relationships they’ve helped us build has been game-changing for the business.
No one knows outbound like these guys. They defined a market that didn’t exist yet. Wildly impressed.
It feels like one team working towards the same goal, and they’ve made a real impact on our growth and reach across UK primary care.
They have a way with words that gets people on board every time, genuinely a pleasure to work with.
Caption have been a partner to our new business effort rather than a supplier of meetings. Several of the introductions they made are clients of ours today.
The people they put in front of us were actively looking for what we do and keen to keep talking.
The speed to results was incredible, but more importantly, the quality of the relationships they’ve helped us build has been game-changing for the business.
Give us the market. We will show you what is in it.
Send the brief. We build the board against your market first - the companies, the signals, the people to call - and walk you through what it found before you commit to anything. If it is thin, we will say so.
Book a call →Fifteen minutes. No pitch. Or read how we think about it first →