Case studies
The stories behind the logos.
A category that did not have a name. A buyer who sits at three different levels of the NHS. An enterprise sale with no obvious vertical. Each of these was hard in its own way, and the approach is the part worth reading.
Health tech, NHS primary careSelling into a market with no single buyerHow Caption took GP Triage’s autonomous AI triage into NHS primary care, learned a three-layer buying structure and built a national pipeline worth more than £11.4m.£11.4m+ pipeline15 meetings a month4.5m+ patients representedRead the case study →
Microsoft partner, professional servicesRight company, right problem, right decision-makerHow Caption took HG Technology’s Microsoft automation and reporting proposition into UK professional services, and reached IT leadership inside established firms.£180k pipeline generated500 accounts workedIT leadership onlyRead the case study →
FP&A software, enterprise financeInto group finance at multinational scaleHow Caption took Metapraxis’s financial planning and analysis platform into group finance at large UK and US organisations, and put it in front of the people who own the numbers - up to the global head of FP&A at a multinational restaurant group.Multinational groups reachedFinance leadership onlyUK and USRead the case study →
Agency new businessPipeline that moves as fast as the agency doesHow Caption built a sales development engine for NeverBland that could be re-aimed on demand, delivering 40+ qualified meetings across its service lines, several of which are still clients today.£475k pipeline generated40+ qualified meetingsSeveral still clients todayRead the case study →
Property publishing, estate agentsThree meetings a week, every weekHow Caption put 3media’s zero-cost property publications in front of estate agents across the UK, and kept the diary at three meetings a week, from independents to national franchise brands.3 meetings a week on averageNational franchise brandsAgents signedRead the case study →
Enterprise, deep techFinding the market for enterprise edge AIHow Caption helped LGN.AI go from uncertain product-market fit to a validated, account-based enterprise pipeline, right up to the point its technology was acquired.£22.2m pipeline generated£2.8m revenue closed87% meeting attendanceRead the case study →
Travel, international B2BTurning overseas agencies into a second route to marketHow Caption built an international B2B partner channel for a Vietnam travel company that had been growing on consumer demand alone.117% revenue and sales12+ meetings a monthA new international channelRead the case study →TrustifyerCategory creationBuilding pipeline for a category that did not exist yetHow Caption ran a full-channel sales development engine for Trustifyer, turning GEO and AI search visibility, a category most buyers cannot yet name, into $12m+ of qualified pipeline, and counting.$12m+ pipelineTwo buyer levelsA category with no nameRead the case study →Different market, same question.
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