Sectors
The markets we have sold into.
Every market has its own buyer, its own calendar and its own objection. These are the ones we have run campaigns in, each with a case study behind it: what is different about the buyer, who gets called, and what it produced.
The method does not change from market to market: learn the buying structure, build the board, then write the script. What changes is who decides, when they answer and what they have heard before.
Seven markets, each with the proof behind it
B2B software and SaaS
AI, healthtech, finance and Microsoft software sold to buyers who already run something. From the LGN.AI, GP Triage, Metapraxis and HG Technology campaigns.
Healthcare and the NHS
Three buyers who share one patient: the practice, the primary care network and the integrated care board. From the GP Triage campaign, and the post on selling into NHS primary care. For healthtech companies selling to practices and PCNs, the practical version is here.
Technology firms and Microsoft partners
Automation and reporting sold to IT leadership inside established law, investment, recruitment and private equity firms. From the HG Technology campaign.
Finance software selling to group finance
A planning platform sold to the people who own the numbers and already have a system. From the Metapraxis campaign, and the post on selling to finance leaders.
Deep tech selling to enterprise
Account-based from the first call, with a technical product and a large buying group. From the LGN.AI campaign.
Agencies
New business for the studio that wins it for everyone else. From the NeverBland campaign, and the post on agency new business.
Selling to estate agents
A market that is called every day, where the branch decides and the owner is out. From the 3media campaign, and the post on selling to estate agents.
And two that do not fit a heading
A travel company building a B2B partner channel with agencies overseas (Few Days Halong), and a GEO agency selling into a category that was still forming (Trustifyer). Both are the same method on an unusual market.
Your market not here? Bring it anyway.
If the sale is a considered one to a business buyer, it is probably in scope. We will say on the call if we do not have the references for it.
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