Help centre
How is the cost worked out?
There is no rate card. The figure depends on one rep or a team, how well-defined the market is, the channel mix, how considered the sale is, and the length of the engagement. It is one figure, agreed for your market before we start, and it includes the manager, the data and the platform.
What moves it
| Factor | How it moves the figure |
|---|---|
| One rep or a team | A team on the same market shares the board, the manager and the platform |
| The market | A tight buyer with clear signals is quicker to work than one discovered as we go |
| The channel mix | Phone-led and email-led markets use a rep’s day differently |
| The sale | A considered sale to a senior buyer takes more research per conversation |
| Length | Outbound compounds, so a longer engagement is more productive per month |
For scale
A first SDR hire in the UK costs around £85,000 in its first year once salary, employer’s National Insurance, pension, recruiter, tools and management time are added up. The calculator works it out for your numbers, and outsourced SDR pricing in the UK sets out how the market prices this kind of work.
Last reviewed 9 October 2026. Anything here that has changed, tell us.
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